Your Vendor negotiation prep
By former vendor managers.
There’s no AVN dashboard in Vendor Central.
So we built one.
Leveling the playing field with your vendor manager doesn’t have to mean weeks of assembling and analyzing data. Our negotiation toolkit walks you through data-driven insights and analysis inspired by our 25+ years at Amazon.
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"With your help, we limited Amazon's margin gain and moved agreements to strategic areas. They reduced our base, and removed our merch accrual, a huge win!"
VP E-Commerce
International CPG Company
2024 AVN outcomes
Build a data-driven narrative.
Stop reacting to Amazon’s priorities and start leading with your own. We automate the most complex financial analyses to let you focus on strategy.
Instant Expense review.
Our tools translate murky remittance data into a digestible summary of your co-op and promotional investments. Review how your contra-COGS expenses grew year-over-year, by accrual or straight payment category.
Build your own analysis period quarter by quarter to quickly switch from calendar year, to custom negotiation periods or fiscal years.
Effortless deep dives.
Combine data from multiple Amazon vendor accounts and countries into a single view—including currency converison. Then add your own categories and subcategories for custom deep dives.
Contribution to change (CTC) makes it easy to spot drivers of key changes at any granularity.
Validate and audit In Minutes.
Our custom data models make financial audits easy — and adapt your strategy accordingly.
Ultra-accurate PPM.
We create the purest possible PPM analysis by combining sales and discount data from Retail Analytics with your actual contraCOGS deductions. Get Amazon’s help correcting or claiming value for gaps, before making or responding to a proposal.
Contra-Cogs made clear.
Instantly review deduction accuracy by agreement, purchase order, product, or all three at the same time. Compare our calculated deduction percentages to your agreed terms.
Roll up the data by country, brand, and custom category for deeper deduction insights, especially if you invest in reclamation.
your profit, not just Amazon’s.
Spot margin-crushing expense increases, whether or not Amazon includes them in PPM calculations.
Product-level Profit.
Deep dive profitability drivers by ASIN. We connect sell-in coop, promotions, and all other profit drivers into the most comprehensive Amazon 1P unit economics model available.
Go beyond PPM.
See exactly what activities impacted your profitability since last negotiation. Spot margin-crushing changes, whether or not Amazon includes them in PPM calculations.
Claims, chargebacks, and recovery activity
Provisions for receivables
Distributor returns
Securely add your COGS
Less prep, more action.
Optimize your terms and strategies with specialized AVN analytics.
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The AVN Toolkit works with all Amazon 1P countries and marketplaces, including US, CA, MX, UK, DE, FR, IT, ES, BE, NL, PL, AU, and JP.
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No problem. We can combine data for as many vendor account x country combinations as needed. We even unify currencies using historical daily exchange rates.
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No problem. Our largest client has 500,000+ ASINs and our data models handle their catalog just fine.
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No, we do not use any AI, LLMs, or third-party modeling to generate insights. Just years of Amazon experience and a lot of math. Your data is secure in a private, single-tenant database.
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We store your data in private, single-tenant cloud databases, fully encrypted in transit and at rest, to minimize physical and digital vulnerability. We conduct regular security audits, training, and penetration tests in compliance with Amazon’s Data Protection Policy.
tRUSTED BY THOUSANDS OF BRANDS.
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data quality
“We’re using Reason data as the source of truth for everything, from business strategy, to closing out the books and remaining SOX compliant.”
VP of E-Commerce
Publicly-traded Beauty Brand
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managed complexity
“I cannot say enough how easy they have made working with this data - every single business that works with Amazon should be using this service.”
Stacy V
VP Global Digital Commerce
Surewerx
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Superior support
“They are highly knowledgeable, seemingly always available, and provide a level of support and follow-through that exceeds the competition.”
Nate Hogle
Sr. Director, Client Data
MediaMonks
Try It for yourself.
We built a fully-functional interactive demo. No sales call required.