Stop preparing data and start acting on it.

Screenshot of Reason Automation's AVN dashboard, showing a full-year profit and loss statement. It shows how your Amazon expenses and deductions have changed year-over-year.
BASIS by Reason Automation

Amazon Vendor Analytics
for sales & finance leaders.

We built 25+ years of Amazon experience into finance-first analytics for companies serious about profitable Amazon growth.

Your amazon financial command center.

Business reviews.

Prepare for weekly business reviews in minutes, not hours.

Negotiation.

Create data-driven AVN and QBR strategies for better proposals and counters.

Profitability.

Transform messy Amazon deductions into accounting-grade P&L insights.

Unit economics.

Manage profitability drivers and trends by product or custom category.

Improve your profit, not just Amazon’s.

Spot margin-crushing expenses and claims, whether or not Amazon includes them in PPM calculations.

Find “the story” in minutes,
not hours.

Use contribution to change (CTC) to quickly see trends and outliers by product, custom category, or tag.

We find and sequence all payment activity, helping you track exactly what you're owed.

LEAD DATA-DRIVEN VENDOR NEGOTIATIONS.

Create data-driven AVN and QBR strategies for better proposals and counters.

True product-level profit insights.

Manage profitability drivers and trends by product or custom category.

built on the most comprehensive amazon vendor dataset.

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data Documentation

We help you turn the underlying data model into custom analyses with comprehensive documentation, including data dictionaries, ERDs, and example SQL queries.

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Help Center

Learn critical Amazon data concepts from ex-Amazon engineers and vendor managers: distributor views, programs, and more.

tRUSTED BY THOUSANDS OF BRANDS.

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data quality

“We’re using Reason data as the source of truth for everything, from business strategy, to closing out the books and remaining SOX compliant.”


VP of E-Commerce
Publicly-traded Beauty Brand

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managed complexity

“I cannot say enough how easy they have made working with this data - every single business that works with Amazon should be using this service.”

Stacy V
VP Global Digital Commerce
Surewerx

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Superior support

“They are highly knowledgeable, seemingly always available, and provide a level of support and follow-through that exceeds the competition.”

Nate Hogle
Sr. Director, Client Data
MediaMonks

Less prep, more action.

Tell us about your vendor challenges. We’ll show you how BASIS can help.

  • The AVN Toolkit works with all Amazon 1P countries and marketplaces, including US, CA, MX, UK, DE, FR, IT, ES, BE, NL, PL, AU, and JP.

  • Yes—we specialize in complex businesses with multiple Amazon vendor accounts, large catalogs, and other complications. We can combine data for as many vendor account x country combinations as needed.

  • No, we do not use any AI, LLMs, or third-party modeling to generate insights. Just years of Amazon experience and a lot of math. However, BASIS includes access to the underlying data models and SQL database, ready to integrate with the AI platform of your choice.

  • We store your data in private, single-tenant cloud databases, fully encrypted in transit and at rest, to minimize physical and digital vulnerability.

  • We achieve greater data accuracy and consistency than our competitors through relentless focus on data quality and unique Amazon vendor management experience.