Amazon Vendor Central reports finally deprecated: sales diagnostic, inventory health, and more
The sad day has finally arrived—Amazon removed access to the old Vendor Central reporting system that was replaced by Retail Analytics. The deprecated reports include:
| undefined | New report | What was deprecated? |
|---|---|---|
| Sales Diagnostic | Retail Analytics Sales | Traffic data was migrated to its own report. Category and subcategory no longer available. Rep OOS replaced by Procurable Product OOS and moved to the Inventory report. |
| Inventory Health | Retail Analytics Inventory | Replenishment category |
| Forecasting | Retail Analytics Forecast | New report does not allow differentiation between orders vs. shipments |
| Traffic Diagnostic | Retail Analytics Traffic | Unique visitors, fast track %, conversion rate, conversion percentilie are all deprecated. Conversion can be manually calculated by combining glance views with ordered units from the Sales report. |
For most brands, the last day of available data for these reports is November 30, 2022.
What changed?
In August 2022 Amazon re-launched their Vendor Central reporting suites globally, as:
“Amazon Retail Analytics” — sales, traffic, inventory, net ppm, and forecasting
“Amazon Brand Analytics” — search query performance and market basket analysis
The new reporting suites are now available in all regions.
GLOBAL CHANGES VS. PREVIOUS REPORTING
Different values. The sales diagnostic and operations dashboards (old) and Amazon Retail Analytics dashboards (new) show different values for the same metrics, like COGS by ASIN by day. It’s not clear why. The most pronounced difference is in Net PPM, where differences are up to 500 basis points (bps) for the same ASIN on the same day. Amazon has communicated that their internal teams and systems align with the new data sources.
Ratio metrics are deprecated. Amazon removed nearly all ratios, percentages, and other calculated metrics from reports. In most cases they can still be calculated manually, e.g. conversion can be calculated by dividing units by glance views or sessions.
Category and subcategory are deprecated. They are no longer available as optional columns for sales, traffic, and inventory reports.
Standardized reporting periods. All reports can now be viewed using the same periods or timeframes: daily, weekly, monthly, quarterly, yearly, recurring, and trailing.
Amazon Retail now contains data for Fresh (F3) and Business. The ability to filter your data by programs other than Amazon Retail is still available, but must be manually activated by Amazon if the option is not already present in your Vendor Central UI.
If Amazon activates Amazon Fresh or Amazon Business for you, note that the data for these programs will still be present in “Amazon Retail.” To get a true retail-only value, subtract your Business and Fresh metrics from Retail.
Different historical data availability. See the table below for what has changed by reporting period.
| undefined | Old History | New History |
|---|---|---|
| Daily | 13 Months | 3 Years |
| Weekly | 13 months | 6 weeks |
| Monthly | 24 months | 24 months |
| Quarterly | 8 quarters | 4 quarters |
| Yearly | 2 years | 2 years |
| Recurring | n/a | MTD, QTD, YTD |
| Trailing | n/a | T4W, T13W, T12M |