Service Updates, April 2023

April 25, 2023


NEW SELLER central REPORT AVAILABLE: Subscribe and Save Forecasting

Reason Automation now offers the Subscribe and Save Forecasting, Seller Central Report. The Subscribe and Save Forecasting report uses existing subscription information and sales history to generate an 8-week forecast from Amazon. This is meant to help FBA Subscribe & Save Sellers better understand their pricing and inventory performance.


Seller Central Column Reference

PortalTableColumns In the TableData TypeDescription
SCsns_forecastingidIntegerUnique number assigned to every line in the table
SCsns_forecasting_created_onDate/TimeDate the record was created
SCsns_forecasting_last_updated_onDate/TimeDate the record was last updated
SCsns_forecasting_revisionIntegerNumber of times the record has changed
SCsns_forecasting_partneruuidTextPartner Unique Identifier
SCsns_forecastingoffer_stateTextState that the SnS deal is offered
SCsns_forecastingsnapshot_dateDate/TimeReport date
SCsns_forecastingskuTextUnique identifier assigned by you to identify your products
SCsns_forecastingfnskuTextUnique identifier assigned by Amazon to items stored in Amazon fulfillment centers
SCsns_forecastingasinTextUnique identifier assigned by Amazon to a product
SCsns_forecastingestimated_avg_sns_discount_next_8_weeksDecimalEstimated average discount expected to be applied to your Subscribe & Save orders over the next 8 weeks
SCsns_forecastingproduct_nameTextProduct name
SCsns_forecastingcountryTextCountry code for offer availability
SCsns_forecastingactive_subscriptionsIntegerTotal number of active subscriptions for this SKU
SCsns_forecastingweek_1_start_dateDate/TimeWeek 1 start date
SCsns_forecastingscheduled_sns_units_week_1IntegerNumber of Subscribe & Save items scheduled for week 1
SCsns_forecastingscheduled_sns_units_week_2IntegerNumber of Subscribe & Save items scheduled for week 2
SCsns_forecastingscheduled_sns_units_week_3IntegerNumber of Subscribe & Save items scheduled for week 3
SCsns_forecastingscheduled_sns_units_week_4IntegerNumber of Subscribe & Save items scheduled for week 4
SCsns_forecastingscheduled_sns_units_week_5IntegerNumber of Subscribe & Save items scheduled for week 5
SCsns_forecastingscheduled_sns_units_week_6IntegerNumber of Subscribe & Save items scheduled for week 6
SCsns_forecastingscheduled_sns_units_week_7IntegerNumber of Subscribe & Save items scheduled for week 7
SCsns_forecastingscheduled_sns_units_week_8IntegerNumber of Subscribe & Save items scheduled for week 8

⬇️Click here to request this report for your data pipeline!




NEW Vendor Central & Seller central REPORT AVAILABLE: Sponsored Brands Attributed Purchases

Reason Automation is now offering the Sponsored Brands Attributed Purchases Report, which is currently available Vendor Central and Seller Central. The SB Attributed Purchases report includes Sponsored Brands campaign data, by attributed purchased product, by day. It's most useful for diving into your SB advertising performance by attributed purchases. Sponsored Brands tables contain unique "new to brand" variants for attributed orders, units, and revenue. This helps you understand what proportion of customers that engage with your ads are net-new customers to your brand.


Column Reference

PortalTableColumns In the TableData TypeDescription
SCads_sponsored_brands_attributed_purchases_created_onDate/TimeDate the record was created
SCads_sponsored_brands_attributed_purchases_last_updated_onDate/TimeDate the record was last updated
SCads_sponsored_brands_attributed_purchases_partneruuidTextPartner Unique Identifier
SCads_sponsored_brands_attributed_purchases_revisionIntegerNumber of times the record has changed
SCads_sponsored_brands_attributed_purchases14_day_new_to_brand_ordersIntegerNumber of orders over a 14 day period from first time customers who have not interacted with the brand over the past year
SCads_sponsored_brands_attributed_purchases14_day_new_to_brand_salesDecimalNumber of sales over a 14 day period from first time customers who have not interacted with the brand over the past year les
SCads_sponsored_brands_attributed_purchases14_day_new_to_brand_unitsIntegerNumber of units over a 14 day period from first time customers who have not interacted with the brand over the past year les
SCads_sponsored_brands_attributed_purchases14_day_percentage_new_to_brand_ordersDecimalPercentage of orders over a 14 day period from first time customers who have not interacted with the brand over the past year
SCads_sponsored_brands_attributed_purchases14_day_percentage_new_to_brand_salesDecimalPercentage of sales over a 14 day period from first time customers who have not interacted with the brand over the past year
SCads_sponsored_brands_attributed_purchases14_day_percentage_new_to_brand_unitsDecimalPercentage of units over a 14 day period from first time customers who have not interacted with the brand over the past year
SCads_sponsored_brands_attributed_purchases14_day_total_ordersIntegerTotal number of orders that were purchased through the ad over a 14 day period
SCads_sponsored_brands_attributed_purchases14_day_total_salesDecimalNumber of sales over a 14 days period attributable to the brand ad campaign
SCads_sponsored_brands_attributed_purchases14_day_total_unitsIntegerTotal number of units that were purchased through the ad over a 14 day period
SCads_sponsored_brands_attributed_purchasesattribution_typeTextDescribes whether a purchase is attributed to a promoted product or brand-halo effect.
SCads_sponsored_brands_attributed_purchasescampaign_nameTextName of the advertising campaign
SCads_sponsored_brands_attributed_purchasescurrencyTextCurrency used for the purchase
SCads_sponsored_brands_attributed_purchasesdateDate/TimeDate ad started
SCads_sponsored_brands_attributed_purchasesidIntegerUnique number assigned to every line in the table
SCads_sponsored_brands_attributed_purchasespurchased_asinTextASIN that was purchased as a result of the ad

⬇️Click here to request this report for your data pipeline!

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SERVICE UPDATES, May 2023

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Product Detail Pages: The Biggest Mistake Amazon Vendors Make That Kills Traffic