Analyzing your Amazon Sales Data : How to Gain Business Insights From Your Data
The world of e-commerce is highly competitive, and Amazon vendors and sellers face the ongoing challenge of understanding and leveraging their sales data. Amazon sales data analysis is crucial for businesses to gain valuable insights and make informed decisions.
Product Detail Pages: The Biggest Mistake Amazon Vendors Make That Kills Traffic
Product detail pages (PDPs) are a vendor’s storefront on Amazon: it’s how customers find and buy your products. They’re also a critical gateway to those brick-and-mortar shoppers who check out a product in a store and then look up your product on Amazon for reviews and details.
How to Use Procurable Product OOS for Amazon Vendors
In the fourth quarter of 2022, Amazon deprecated the Rep OOS metric to the chagrin of vendors. But Amazon knew how important it was, so they launched a replacement metric called procurable product out-of-stock. Here’s what you need to know about this metric, and how to use it to help your business.
Analyzing Traffic Data: How Vendors can uncover Valuable Business Insights
You won’t be successful in boosting your traffic unless you understand what the traffic data is telling you now. In this guide, we’ll talk about why this traffic data is useful, what that means for the recently deprecated “Lost Buy Box” metric, and how to use all of this data.
How to Increase Glance Views on Amazon
When it comes to ecommerce, gaining visibility for your products is critical to the bottom line. For Amazon vendors, that means racking up as many “glance views” as possible on their product pages. But glance views are not the same as pageviews, and boosting them can be tricky.
Amazon Glance Views: About Vendor Central Traffic & Conversion Data
In November 2020, Amazon finally made glance views and conversion data available in Vendor Central to all brands through Sales Diagnostic reporting.