Digital Marketing Intern (Filled)

Reason Automation (reasonautomation.com) is a data processing & automation startup that simplifies Amazon data for business users. We understand all facets of enterprise e-commerce data—from which KPIs matter, to building reliable data pipelines, to structuring that data for analysis. Our team ran weekly business reviews and deep dives for some of Earth’s largest consumer brands.

Now our goal is to help brands manage their businesses the same way Amazon does—with insights powered by big data. We believe democratizing access to data creates more durable, scalable businesses, whether you are a manufacturer, seller, distributor, consultant, or agency. Reason serves that mission by bringing financial, retail, advertising, and brand data out of Amazon systems and into software our customers already use.

The Marketing function

Our marketing mental model: we earn attention through generosity and excellence. Free, actually-helpful content earns us interest from prospects. Top-tier service earns us referrals from current customers. The marketing function is responsible for launching and running distribution channels for our content, service, and discussions thereof. These include:

1. SEO-optimized website content, such as blog posts

2. Educational, thought-leadership documents, such as whitepapers

3. Organic social, such as LinkedIn through the company + executive accounts

4. Automated email programs + sequences, such as onboarding

5. Mass emails, like feature release notifications

6. Instrumentation and telemetry that let us measure and optimize performance

What you’ll be doing

Reason is a small SaaS startup where you will get more direct exposure to marketing, sales, and technical processes than a corporate intern. This comes at a cost: you will have less structure, guardrails, documentation, and peer support than you might receive with a big corporation. The right candidate will be excited by the chance to do “real work” that impacts our customers and near-term business prospects. As a Digital Marketing Intern, that means advancing many different demand generation activities, from content creation to campaign optimization, while helping report on and analyze the results.

1. Marketing campaign preparation and analysis. You will help drive our outbound marketing activities in partnership with third-party agencies, while reporting on results to other Reason team members.

• Audit outbound campaign target lists, by researching recipients and adding contact/company exclusions

• Help our marketing agency monitor organic channels like LinkedIn and YouTube for engagement opportunities, e.g. threads worth replying to

• Update + communicate weekly traffic + lead gen reports to marketing stakeholders

2. Sales enablement. Help our sales team move deals forward throughout the pipeline.

• Create mechanisms for tracking and surfacing 30-day trial account expirations to the sales team.

• Help launch + maintain onboarding automation workflows in Hubspot.

• Work with the sales + product teams to identify and implement improvements to our demo follow-up strategy, such as pitch deck updates.

3. Content creation & distribution strategy. Identify opportunities/gaps in our current content suite and work with agency partners + Reason team members on improvements.

• Work with our agency partners to create and amplify thought-leadership content (e.g. CEO interviews, white papers)

• Work with the customer success team to overhaul our self-service Help Center to (1) update content for accuracy, and (2) prepare for product line expansion

You should expect to work in the following tools:

• Hubspot — our sales CRM and marketing automation platform

• Notion — internal knowledgebase and wiki

• Google Analytics + Search Console — traffic and organic search metrics

• pgAdmin — SQL workbench for PostgreSQL

• Squarespace — our website/CMS back-end

• Airtable — cloud database tool that houses our data dictionary and report metadata

• Microsoft Power BI — main BI visualization tool

• YouTube Studio — publishing and managing videos

• Google Workplace — docs, sheets, etc.

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Who We’re Looking For

Requirements

Candidates should have at a minimum:

• Clear, professional communication. You understand how to shape messages for different audiences, whether that audience is a potential customer or our CEO. Since you will be helping write marketing copy, you should have a fluent command of business-oriented American English.

• 1 year of advanced marketing coursework and/or work experience. You should be familiar with digital marketing basics: popular channels, how to measure them, how they differ from each other. You should be comfortable with marketing data and basic statistics.

• Leadership experience. You have led a group of people to complete a project and been responsible for the outcome.

• You are self-motivated and curious about e-commerce, big data, digital marketing, and/or B2B marketing. Your curiosity is evident in your experience, volunteer work, or hobbies.

You should have at least two (not all) of the following, and they can overlap with your other experience.

• 1+ years of retail, food service, reception, or other “dealing with humans” work experience.

• A social account with public content and lots of followers and/or content you are proud of.

• Graphic design/layout experience, e.g. creating brochures in Canva.

• You can speak both Gen X and Gen Z

• Prior experience working for a small start-up

• You can write a SQL select statement

• You have created, or administered, a wiki or Discord

Traits

Successful candidates may also:

• Have excellent attention to detail; you make fewer mistakes than average

• Be organized and/or have a great memory: people trust your answers

• Write clearly and empathetically

• Care about process, documentation, and other scale mechanisms

• Be extroverted; energized and excited by talking to people

Principles

Reason Automation expects employees to embrace these principles:

1. Act with Kindness. Kindness is a choice, not a personality trait. Nobody is perfect but it’s important that we choose to be generous in our interactions with each other. The world is full of brilliant jerks who can create amazing things—at other companies.

2. Be of Service. Service is the act of helping or doing work for someone. We created a service business because we are motivated by hard work and helping others. By empathizing with customers, we help shoulder their problems and share their joy in success.

3. Be Curious. There is a direct relationship between success and your desire to learn and improve yourself. As a small, young company we depend on each other’s natural curiosity and tenacity to stay engaged while working remotely.

4. Deliver Results. Reason’s mission is to create more successful, durable businesses for our clients. Fulfilling that mission takes a relentless focus to deliver work on-time at high quality. There is no faster way to earn trust, with customers or with each other.

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Position details 📝

This is a 3-month contract, internship-level position intended for current undergraduate students or recent graduates. The role can be scoped at either 20 hours per week (for current students) or 40 hours per week (for recent graduates). The role may be performed remotely within the United States. Successful candidates may be offered an additional 3-month contract extension.

Your compensation will include a stipend of $18-22/hour DOE, paid bi-weekly.

How to Apply

Please send your resume, availability, and compensation requirements to recruiting@reasonautomation.com.

Reason Automation is an equal opportunity employer. We seek and value diversity, and strive to create an inclusive environment for people of all backgrounds. We do not require drug tests, perform credit checks, or discriminate against applicants with unusual working situations or work histories.