Turn Amazon Data into a Strategic Asset
Brands have access to a growing stockpile of proprietary Amazon sales, marketing, pricing, finance, and supply chain data that can be used for more than just Amazon optimization - it can be a model for other e-commerce channels.
The strategic opportunities for that data are growing exponentially, with lower barriers to custom reporting, machine learning, AI, and large learning models.
But only if you have a process in place for:
Acquiring the data.
Making it useful, and accessible.
Building trust in the quality and accuracy.
Encouraging adoption.
And delivering results.
