In November 2020, Amazon finally made glance views and conversion data available in Vendor Central to all brands through Sales Diagnostic reporting.

In an effort to offset rising costs, Amazon is shifting some of it onto sellers by adding a 5% fuel and inflation surcharge to existing fees charged to sellers in the United States, according to multiple reports.

What experts had long expected is officially happening: Amazon is raising the price of Prime again, boosting it from $119 to $139 annually (and from about $155 to $180 for those who pay monthly). Here’s what that means for vendors and sellers.

Amazon is launching a new cash advance option for sellers starting in early 2023, the company announced in a statement. However, some sellers warn that this is an expensive funding option for ecommerce companies.

On March 29 2022, Amazon added mobile app traffic to Seller sales and traffic reports for the first time. Sellers now have visibility into mobile app sessions and pageviews. This is a major update with significant implications for how brands measure detail page conversion, ad performance, and more. 

Changes to sponsored product ads, changes to the search page UI and more. Stay up to date with the Amazon Analytics Insider. Posted biweekly.

Accessing data through Amazon is a frustration that many sellers don't expect when they get started.

This week we updated our Vendor Central invoice payment table schema to simplify invoice management and reconciliation.

In Q4 2020, Amazon quietly made replenishable out-of-stock (Rep OOS) and lost buy box (LBB) data available in Vendor Central for Amazon Business.

How to connect your Reason database with Excel for MacOS.

The Repeat Purchases report shows how many units and how much revenue can be attributed to repeat purchases, i.e. a previous customer buying more of the same product.

Amazon expects brands to meet quarterly performance goals, but the Vendor Central interface makes it difficult to track performance against those goals. Our new Vendor Central Power BI templates address these problems to give our customers unprecedented insight into the performance of their products.

Our updated Seller Central Power BI templates help you get started with visualizing your data. Instead of replicating the Seller Central UI, our templates bring together sales, inventory, and advertising data into a single interface.

Product catalog information is now available for Vendor Central users. This report contains ASIN attributes such as UPC, Model Number, Brand Code, Product Group, Replenishment Code, List Price, Color, Author, and more.

When pulling data takes time, you do it less often—and anyone managing an Amazon business knows that speed and frequency matter. If ad performance fluctuates daily, can you afford to look at your business data weekly or monthly?

Connect your Reason database to Excel in 10 minutes, using ODBC

Connect your Reason database to Power BI Desktop in 10 minutes, using ODBC.

Learn how to create custom reports from your Amazon data with Data Studio reports.

Whether you’re an Amazon seller or vendor, you need to visualize your data so you can use it to make decisions about how to run your business. Tableau is a great program for doing that, and this guide will help you set up the software properly so you can see your data.